In my quest to find new US brands that I love, I came across SGC NY. Not only do I crush on their clothing – chic and comfortable streetwear – I have the biggest girl crush on the models they use in their campaign. Pass the bangs, please!
The new campaign I’m featuring here is being launched to coincide with the re-vamp of the SGC NY website. You can purchase the collection online as well as read their blog – the blog section of the website is a fantastic round up of art, music, fashion, events and culture from across the US.
See? Major. Girl. Crush.
These images, shot in LA, only reinforce my view that I need to get my hands on this collection for my trip to California later in the year. SGC NY are one of my favourite US brands right now for laid back street wear. I hope you like them as much as me, Blog Reader.