BCBG Max Azria‘s Spring Summer 2012 presentation revealed a series of bold geometric shapes on the catwalk. Despite the saturation of orange and teal colours which aren’t usually to my personal taste, I was a huge fan of this collection! I loved the pleats combined with the chiffon and the many variations on a theme without anything that strayed too far from the overall silhouette
Another reason I may have been drawn to this collection is the athletic, sporty feel to it. I often think that clothing loses a degree of sex appeal when this is done but Max and Lubov Azria retained this with folds of chiffon, a side slit here and there and some well positioned cut outs.
I asked freelance fashion journalist and wardrobe stylist Matthew Anderson to tell me more about the BCBG woman and the philosophy behind the brand. I met Matthew in New York through my friend Ashley (Cocktail Chic) – he works as a stylist within the retail division for BCBG Max Azria in SoHo, NY:
“BCBG, which stand for bon chic bon genre; meaning good style good attitude, is a luxury women’s brand founded in 1989. The collections are geared towards the “urban muse.” This is a woman that is confident and stylish. She is always keeping pace with her ever changing lifestyle and consistently evolving needs. Each piece of the collection is curated with the female silhouette in mind, accentuating her beauty and femininity with a polished aesthetic. Founder/ Head Designer Max Azria and Chief Creative Director Lubov Azria are constantly researching to pull out the hidden and special details of each fabrication to create a covetable wardrobe for the modern fashionista”
Back in Montreal I was exploring BCBGeneration, the younger and more casual line of the BCBG brand. I found this gorgeous black cowl back dress with a fun asymmetrical hemline that felt like perfect day wear for me. I think that the ‘Generation’ range is competitively priced and offers similar styles to the contemporary and designer collections. I’ve worn my dress non stop since I bought it so already I feel it was a fabulous investment. I’ve paired it several times with my Marni heels from Moss Austin:
This dress is definitely going into the suitcase for my trip to California next week. What do you think of the BCBG Spring / Summer collection, Blog Reader? And what do you think of the BCBG collections overall?