StyleOnTheCouch Loves: Shopping Pink

October is Breast Cancer Awareness Month.  This week the Accessories Council threw an event for fashion and beauty bloggers at Marchon Eyewear in Manhattan, showcasing products that benefit the Breast Cancer Research Fund (BCRF).   I want to share some of my favourites with you here, but you can find out more about the range of brands and designers participating in the Shop Pink 2011 scheme by visiting the BCRF Facebook Page or following them on Twitter.

Evelyn Lauder is chairperson of the BCRF, and Estee Lauder will give 20% of each purchase of the Elizabeth Hurley Pink Ribbon Collection, to the charity. The Lavish Pink lipstick inside the clutch is a gorgeous shade – I was dying to try it on straight after the evening and loved the colour against my pale skin.

One of favourite cosmetic brands, Bobbi Brown, have created a special edition “Ruban Rose” collection of pink lip colour and bellini high shimmer lip gloss.  It will be available to buy from October 1st for $44, $10 of which goes to the charity

Finally, look good for a cause with Bumble and Bumble.  With sales of their Spray de Mode hairspray, the label will donate to BCRF.  I tried this product with both straightening irons and as a finishing spray for my curly hair this week – the hold was great for both styles

The Accessories Council threw a fun and informative evening for us bloggers at the #ACPinkPinks event (if you are on Twitter, follow the conversation with this hashtag) and the evening was filled with personal stories too.  Our hosts and designers alike talked bravely of how their lives had been personally affected by breast cancer and their involvement with raising awareness of and support for the BCRF.  Amazing people.

I hope, Blog Reader, that during October you will Shop Pink so that BCRF can benefit not just this month but all year round.

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10 Responses to StyleOnTheCouch Loves: Shopping Pink

  1. lissy says:

    So glad to see the support for the BCRF. My dear friend is on the board and I am involved in their Boston events each year. BCRF is a great organization that donates over 90 cents of each dollar to breast cancer research. A very worthy charity indeed!

  2. Milla says:

    Great charity – thanks for sharing! It’s great that everybody can get involved.

  3. Ritournelle says:

    I’m so glad major brands are raising awareness for this cause. Hopefully this movement will spread to Europe someday…

  4. RosaLovesDC says:

    Thank you so much for posting this. The BCRF is a great organization and they need our support to continue funding important breast cancer research.
    P.S. I’m a cancer scientist.

  5. Alexis Grace says:

    My mother is in BC remission right now…. so needless to say, I am super pumped about his campaign. Great finds!

  6. Great post about such an important cause. I love that so many businesses support it.


    http://verenahafner.wordpress.com

  7. I can confirm all the good work BCRF does first and foremost, I handle a lot of direct funding they give to the hospital I work for! I always like to support them because I know they have low overhead and fund proven investigators.

  8. Kasia Dietz says:

    I love how involved these big brands are! Kudos to them!!

  9. Icklebabe says:

    A great cause, and great to see so many lux companies getting involved. Xxxx

  10. Pingback: Fashion and Fitness. | StyleOnTheCouch

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