Back at the Capsule womenswear show in New York City in September, I came across Beth Richards, a Canadian swimwear label whose designs are modern and well crafted. Beth began her label when she was unable to find swimwear that reflected her style, which reminds me of another designer I featured on the blog, MICHI, who did the same with work-out clothing.
I adore the simplicity of the Beth Richards collection, with names like ‘Bardot‘ and ‘Brigitte‘ emphasising their classic appeal. I have a total girl-crush on the model they used in their editorial images too – she’s so perfect for the swimwear and shows that sexy isn’t necessarily about wearing less or showing a lot of flesh. The designs are both appealing and practical
I asked Beth to tell me a little about herself and the inspiration behind her collection:
Describe yourself, in no more than three words.
Down to Earth
Starting your own line is a brave venture – how did you make the decision to enter into swimwear design?
It was a really selfish thought. I couldn’t find anything I liked in the marketplace, so I decided to take matters into my own hands and developed something I thought was really unique and flattering. I think the idea of what is considered sexy, especially for women, is quite different than what most would think. Many women were excited about the amount of coverage. Less isn’t always more.
Because everybody loves the sunshine! I am a water baby at heart and love beach culture.
I really wanted to approach swim differently with more of a fashion aesthetic and bridge function. For instance my fabrics are from Italy from a performance leader in knits and have many technical features. But most importantly, if I can empower one more woman on the beach or at the pool, I have done my job!
What was the inspiration for the SS12 collection?
As you can tell by some of the names, the “Bardot” and “Audrey” my inspiration was really about Icons. I love Brigitte Bardot and her free spirit, ballerina, actress, muse. Even down to the cross, which is also a classic icon.
Images from Beth Richards
Who has had the most influence on your design career?
Mrs. Miller!! She was my fashion arts teacher in grade 10 (programs like that don’t exist any more) and she was amazing! I have been in touch throughout my career… she was like another mom, nurturing the creative soul and gave me the tools to follow my dream.
Otherwise I would say my family and friends. I am lucky to have some amazing people in my life that inspire me on a daily basis.
Tell me a secret…
Hmmm I don’t keep too many! Let’s see, I snore really loudly, does that count?
I think that counts! Thank you Beth! To see a list of stockists for this unique label then click here. For general inquires email firstname.lastname@example.org