Friday Lingerie Lust: Meg at Midnight

New lingerie label Meg at Midnight has taken inspiration from the 1920s for its first collection of vintage inspired pieces for smaller-busted women.  Created in cup sizes AA to B, ‘Else‘ features delicate, dark coloured lace cut in ways to flatter the curves of smaller figures.

Above, the Marion plunge bra, suspender and low rise thong set.

Designer Megan Leung felt there was a gap in the market for a brand that produced beautiful and well fitted lingerie for small-chested females:

“There are plenty of lingerie brands out there catering for big-busted women which is great!  But I have yet to see elegant, luxurious lingerie for small-busted, even flat chested women, who often feel they are not feminine enough.  Such is the stigma for these women that the intimate apparel industry often offer padded bras or bras with fillers to encourage the effect of a smaller bosom.”

Above: Opal (above): a corselette bra and knicker set, art deco style.

By offering an alternative – grown up intimate-wear that would enable women to feel sexy, sensual and also love their bodies, Megan has produced a collection that aims to inspire love for petite bosoms and celebrate the women at the heart of the label.

I admire what Megan has set out to do with Meg at Midnight. I love the editorial images, shot at Blakes Hotel in London – I hope you will check out her website here and explore her collection for yourself, Blog Reader!

Finally, a note on the name “Meg at Midnight”. There is a wonderful story about the Brothers Grimm tale that inspired the brand name, which you can read here.

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12 Responses to Friday Lingerie Lust: Meg at Midnight

  1. These fashion images are so pretty!

  2. Bookmarked!!!! Sarah, thank you! I thought no one heard my cries of “It’s not fair!” every time I stepped into a lingerie store and wanted something pretty in 32A and they didn’t carry it!
    This collection is beautiful. 🙂

  3. That’s truly gorgeous! x

  4. thsts probably what Ms. Daisy wore under her flapper dress! love it!!
    Xoxo
    Dee
    Enter My Fab Giveaway! http://hautefrugalista.wordpress.com/2012/07/05/oasap-is-giving-away-152-dresses/

  5. marbellagirl says:

    I loved the first image! So sexy and glamorous!

  6. dempeaux says:

    What a great idea! I hope to see more lingerie brands do the same thing 🙂

  7. Cee says:

    Another beautiful collection – unfortunately, one that I can’t possibly hppe to wear, by nonetheless 🙂 I would love to one day see a line (and maybe it exists, I don’t know; I get all of my lingerie advise from you!) that caters specifically to petite women who are busty. There is a gap in all things in the petite market, but especially lingerie. I often find myself feeling like either an escapee from Munchkinland while trying on adult sized clothing or, alternately, an abnormally proportioned woman while trying on lingerie! Another wonderful post, Sarah 🙂
    xox,
    Cee

  8. Cheri says:

    Beautiful! I’ll definitely be sharing this with my customers.

  9. fashionasliterature says:

    I’m obsessed!!

  10. “a collection that aims to inspire love for petite bosoms and celebrate the women at the heart of the label.”
    Yes! Yes! Yes! At last someone spotted this HUGE gap in the market. I hate it when I see an amazing design but nothing in my size…
    Happy days 🙂

  11. Dessouswiki says:

    Hot! I really love the Opal bra and G-string.

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